THC Express

Overview

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BZAM took over Tokyo Smoke’s flagship store with The THC Express: a cannabis-inspired parody of Toronto’s TTC subway. The immersive activation featured real subway seats, poles, and newspaper boxes, creating a gritty, high-energy experience.

Results

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Results included a 32% QR scan rate, 27% sales lift for featured products, supply depletion at engagement stations, and strong UGC. Budtenders called it the most engaging display they’d ever seen.

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If you'd like you learn more, contact us for the Case Study.