Portfolio

Beyond the Lunchbox

Service:
GTM | Strategy
Client:
MadeGood
Year:
2022
Beyond the LunchboxBeyond the Lunchbox

Overview

Sister Merci partnered with MadeGood to develop a U.S. market entry strategy rooted in consumer insights, brand architecture, and a tailored content approach.
Beyond the LunchboxBeyond the Lunchbox

Results

By repositioning MadeGood as an inclusive snack brand beyond the school lunchbox, the strategy drove increased awareness, loyalty, and sales.

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