Portfolio
Influence in Action
Service:
PR | Social
Client:
Herbert
Year:
2020
Overview
Sister Merci helped launch Herbert Labs, a functional cannabis and wellness beverage line from Greenhouse Juices, with strategic brand positioning and go-to-market planning.
Results
Despite COVID-19 challenges and limited marketing spend, a targeted influencer program generated over 200 pieces of earned digital content. The campaign successfully engaged 25 key wellness influencers and facilitated in-depth consumer insights through interviews and shop-alongs.
If you'd like you learn more, contact us for the Case Study.
