Portfolio
I'm High Right Now
Service:
Campaign
Client:
Cannabis Media Council
Year:
2023
Overview
Sister Merci partnered with the Cannabis Media Council to launch its first consumer campaign aimed at destigmatizing cannabis use among Baby Boomers. The fully integrated “I’m High Right Now” campaign challenged outdated perceptions with bold messaging and multi-channel media strategy.
Results
In under a year, it sparked national conversation and opened doors for cannabis brands with major media outlets like Hearst and Condé Nast.
If you'd like you learn more, contact us for the Case Study.
