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We build creative campaigns for hard-to-market brands.
STRATEGY-LED CREATIVE
We do hard better than anyone else.
We do hard better than anyone else.
New better than anyone else.
New better than anyone else.
And we do it with a grateful attitude,
And we do it with a grateful attitude,
which people seem to like.
which people seem to like.
We understand that compliance and creativity go hand in hand to drive growth. 40+ years of combined experience working in regulated industries, from cannabis to health tech, pet care, craft beer and beyond, we’ve learned a thing or two.
What WE DO
Our Work
We are an experiment in strategy-led creative. Constantly evolving. Always improving. Taking calculated risks and reaping the rewards. Here's a sample. Get in touch to see in depth case-studies.
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Testimonials
Our Clients
“They are an incredible, hard-working and creative agency partner who brings a strong consumer perspective to the work they do and who takes the time to understand client needs.”
Nicole Bleiwas
Global VP Marketing, Riverside Natural Foods
“Sister Merci’s campaign strategy and category expertise has directly contributed to the effectiveness of our marketing programs.”
Matt Pickerel
VP Retail Marketing, Cresco Labs
“Sister Merci has been a true partner to the Cannabis Media Council. The "I'm High Right Now" campaign is a result of their direct collaboration and the care they've taken with our brand.”
Joyce Cenali
Co-Founder, Cannabis Media Council
“Top 3 things I’ve ever done in my career.”
Oli Bell
Vice President of Marketing & Brand, BZAM Cannabis
“I am so extremely pleased and impressed with what you guys are doing and have done: The volume of content being produced for the price. The versatility of the content fulfilling a variety of known and TBD use cases. The energetic and thorough project management. The tone and quality of the work. The passion.”
D’Arcy Stuart
CEO, Casino Time
SERVICES
How We Do It
Research & Strategy
1
Brand positioning
2
Market analysis
3
Audience segmentation
4
Cultural trend insights
5
Strategic planning
Advertising & Media
1
Media planning and buying
2
Channel strategy
3
Paid social and search
4
Campaign optimization
5
Performance reporting
Business Consulting
1
Go-to-market
2
Revenue models
3
Channel development
4
Organizational structure
5
Investor decks
Brand Design
1
Logo and identity design
2
Tone of Voice
3
Brand guidelines
4
Packaging design
4
Retail and environmental design
Digital Design
1
Website and platform design
2
UX/UI development
3
No-code and custom build solutions
4
Performance optimization
5
Digital experiences
Content Development
1
Campaign and content strategy
2
Photography and video production
3
Social media assets
4
Storytelling and copywriting
WINING WITH BIG IDEAS
Experiment with us.
Experiment with us.
Named Agency of the Year three times—most recently by Clio Cannabis. We’re a niche agency with outsized impact; our work wins awards and shapes markets.
